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Adding Value
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By adding minute quantities of Bitrex to your products, you can help ensure that no-one – especially children – ingests potentially harmful substances. And by adding our logo to your packaging, you can show your customers that you care about the products you sell and the people who use them.

The licensing process is simple and straightforward, with free technical support at every stage. And as worldwide markets grow, the Bitrex marketing programme can help give your brands a global dimension.

Bitrex isn’t just a safety product:
It’s a powerful branding tool that combines product differentiation and added value. With 50 years experience of making the world a safer place, no-one is better positioned to assist you with your safety programme, and help you sell more more products as a result. We’ve got the perfect chemistry!

Bitrex is the brand name of the most bitter substance yet discovered. It is inert and odourless, but a few parts per million are enough to make products unpalatable.

Evolution has given human beings a strong aversion to the bitterness that often marks out harmful plant or animal material. Studies have shown that children are particularly sensitive to these bitter tastes.

That’s why Bitrex is such a powerful deterrent to accidental swallowing. First used in denaturing alcohol – making it legally unfit for consumption – it is now added to a wide range of toys, household cleaners, pesticides, and DIY and automotive products.

The Bitrex logo, a registered trade mark of Macfarlan Smith, is used under licence by the leading manufacturers and retailers already committed to the Bitrex partnership programme.

Where is Bitrex used ?