Bitrex® has been used in a variety of applications since. One of the main uses is as a human aversive. Due to its overwhelming bitter taste, it is ideal for helping prevent children swallowing the toys products. And by adding our logo to your packaging, you can show your customers that you care about the products you sell and the people who use them. Many supermarkets in the UK and Europe use the Bitrex® logo on their products as a selling point to their customers.